Understanding young cypriots smartphone apps utilization: Extend and frequency

Smartphones have become an indispensable part of everyday life. With all of their advanced functionality today, smartphone-users can experience everything from surfing the web to watching movies to social media and gaming, resulting in a radical shift in behavior patterns, lifestyle and status. The current study aims to examine the structural relationship, behavior and preferences among young Cypriots in purchasing and using a smartphone as well as the extend/frequency of working with mobile apps. The foundation of this work uses quantitative research in the form of a survey using a structured questionnaire, with closed-ended questions. The results provide evidence that users do not fully utilize the capabilities and resources of these devices; they are more interested in the design, screen size and type of smartphones, while the main activities are internet related.