Title :
Risk-averse based reverse bullwhip effect in pricing for supply chain networks
Author :
Yao Gao Rui ; Liu Xi Lin
Author_Institution :
Sch. of Manage., Northwestern Polytech. Univ., Xi´an, China
Abstract :
Price variability is one of the major causes of the bullwhip effect. The research on bullwhip effect is mostly based on the conduct of order information from downstream in supply chain to upstream, while reverse -amplify mechanism of the price variability in capital flow is ignored. According to the theory of optimization and the model of sequential game, based on the cost-based pricing in firm, this paper establishes a supply chain network pricing model to analyze the impact of procurement price variability in the upstream on the downstream retail prices, further to confirm the conditions which engender reverse bullwhip effect in Pricing under uncertain demand.
Keywords :
game theory; optimisation; pricing; procurement; risk management; share prices; amplify mechanism; cost-based pricing; downstream retail prices; engender reverse bullwhip effect; optimization theory; procurement price variability impact analysis; risk-averse based reverse bullwhip effect; sequential game model; supply chain network pricing model; Analytical models; Artificial neural networks; Educational institutions; Electronic mail; Pricing; Supply chains; Reverse bullwhip effect; Sequential game; Supply chain networks;
Conference_Titel :
Control Conference (CCC), 2013 32nd Chinese
Conference_Location :
Xi´an
