Risk-averse based reverse bullwhip effect in pricing for supply chain networks

Author

Yao Gao Rui ; Liu Xi Lin

Author_Institution

Sch. of Manage., Northwestern Polytech. Univ., Xi´an, China

fYear

2013

fDate

26-28 July 2013

Firstpage

8446

Lastpage

8450

Abstract

Price variability is one of the major causes of the bullwhip effect. The research on bullwhip effect is mostly based on the conduct of order information from downstream in supply chain to upstream, while reverse -amplify mechanism of the price variability in capital flow is ignored. According to the theory of optimization and the model of sequential game, based on the cost-based pricing in firm, this paper establishes a supply chain network pricing model to analyze the impact of procurement price variability in the upstream on the downstream retail prices, further to confirm the conditions which engender reverse bullwhip effect in Pricing under uncertain demand.

Keywords

game theory; optimisation; pricing; procurement; risk management; share prices; amplify mechanism; cost-based pricing; downstream retail prices; engender reverse bullwhip effect; optimization theory; procurement price variability impact analysis; risk-averse based reverse bullwhip effect; sequential game model; supply chain network pricing model; Analytical models; Artificial neural networks; Educational institutions; Electronic mail; Pricing; Supply chains; Reverse bullwhip effect; Sequential game; Supply chain networks;

fLanguage

English

Publisher

ieee

Conference_Titel

Control Conference (CCC), 2013 32nd Chinese

Conference_Location

Xi´an

Type

conf

Filename

6640935