Uncovering Four Strategies to Approach Master Data Management

Just recently much Information Systems (IS) research focuses on master data management (MDM) which promises to increase an organization´s overall core data quality. Above any doubt, however, MDM initiatives confront organizations with multi-faceted and complex challenges that call for a more strategic approach to MDM. In this paper we introduce a framework for approaching MDM projects that has been developed in the course of a design science research study. The framework distinguishes four major strategies of MDM project initiations all featuring their specific assets and drawbacks. The usefulness of our artifact is illustrated in a short case narrative.