Title :
Investigating the Effectiveness of Persuasion Strategies on Recommender Systems
Author :
Gkika, Sofia ; Lekakos, George
Author_Institution :
Dept. of Manage. Sci. & Technol., Athens Univ. of Econ. & Bus., Athens, Greece
Abstract :
The paper examines the persuasive effect of explanations on the intention of users to use recommended items. For the needs of the present study, a movie Recommender System was built so as to elicit participants´ preferences about movies and then a movie is recommended in order to investigate the effect of the application of Cialdini´s Influence Principle(s), implemented as recommendation explanations, on the users´ intention to watch the movie. Surprisingly, the experimental results of the study suggest that if a Recommender System provides persuasive explanations for a product/service that is close to a user´s preferences and tastes then it changes his/her behaviour.
Keywords :
recommender systems; Cialdini influence principle; movie recommender system; persuasion strategies; persuasive effect; recommendation explanations; recommended items; Collaboration; Conferences; Filtering algorithms; Human computer interaction; Human factors; Motion pictures; Recommender systems; Explanations; Persuasive Strategies; Recommender Systems;
Conference_Titel :
Semantic and Social Media Adaptation and Personalization (SMAP), 2014 9th International Workshop on
Conference_Location :
Corfu
Print_ISBN :
978-1-4799-6813-8
DOI :
10.1109/SMAP.2014.37
