• DocumentCode
    1816113
  • Title

    Notice of Retraction
    Evaluation based AHP-entropy appliance manufacturer of marketing channels

  • Author

    Li Ze Hong ; Liu Ting Ting

  • Author_Institution
    Coll. of Econ. & Manage., North China Electr. Power Univ., Beijing, China
  • fYear
    2010
  • fDate
    19-20 June 2010
  • Firstpage
    285
  • Lastpage
    289
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    This paper, which bases on a lot of information and channels for buying and selling on the appliance manufacturer and practical research, starts from the business purchasing and marketing channels, analysis and elaborates factors that influence the value of purchasing channels and establishes the value of evaluation index system of buying and selling channels, to quantify the value of purchases and sales channels for enterprise management by the combination of AHP (Analytic Hierarchy Process) and the entropy theory of appliance manufacturers, and provides the enterprise management the basis of evaluation and selections of purchasing and marketing channels that meet the enterprise development.
  • Keywords
    domestic appliances; entropy; marketing; analytic hierarchy process; business purchasing; buying channels; enterprise management; entropy theory; evaluation based AHP-entropy appliance manufacturer; evaluation index system; marketing channels; selling channels; Entropy; Home appliances;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advances in Energy Engineering (ICAEE), 2010 International Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-1-4244-7831-6
  • Type

    conf

  • DOI
    10.1109/ICAEE.2010.5557559
  • Filename
    5557559