Modeling “what the opportunity is” in personal communications

To a large extent, the commercial success of firms introducing products and services for personal communications depends on their ability to produce a shared view of "what the opportunity is" early in the new product development cycle. This paper develops an object based approach to produce diagrammatic representations of "what the opportunity is". Two cases are used to argue that object based diagrammatic representations provide "better" mental models than those commonly used today to organize development and marketing efforts around new opportunities in personal communications