Title :
Incentive of mediator on k-implementation of strategy game
Author :
Nagai, Akihiko ; Ito, Takao
Author_Institution :
Dept. of Comput. Sci. & Eng., Nagoya Inst. of Technol., Nagoya, Japan
fDate :
July 28 2013-Aug. 1 2013
Abstract :
In firm´s business activities, it is important to decide target which product market. Actually, firms are misspending great cost and time on marketing. Nevertheless, firms overlap product of the same quality in the market. In the strategic form game of the game theory, there is proposed a solution of the game in which the mediator participates as another party. This paper focuses on k-Implementation, from the viewpoint of the three problems in Nash equilibrium, analysis and consider about the solution of the game. In addition, the authors complement the problem of k-Implementation, and indicate that it is useful in deciding the business strategy.
Keywords :
game theory; incentive schemes; marketing; strategic planning; Nash equilibrium; business strategy; firm business activities; game theory; k-implementation; marketing; mediator; product market; strategic form game; Animation; Games; Graphics processing units; Joints; Nash equilibrium; Proposals; Three-dimensional displays;
Conference_Titel :
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Conference_Location :
San Jose, CA