The complementary assets and appropriability affect patent commercialization on the moderate effect of marketing sensing capability: The case of bio-patents in Taiwan

The issues of technology commercialization is continued to be concerned when Teece demonstrated the Profit From Innovation model (PFI model). From invention to commercialization, it´s a complex process that is high-costs and uncertainties. There are many factors affect the patent commercialization, including appropriability, complementary assets, technical quality and lead time of new technology, etc. However, previous studies have often overlooked that sensing capability of firm strengthens the effect of patent commercialization on complementary assets and appropriability. Therefore, this study takes the PFI model to be the principal theory to construct the research framework to know the impacts about patent of biotech commercialization. Through reviewing literatures, this study, which on the condition of PFI model, not only proposes the effect of patent commercialization on complementary assets and appropriability but also consider the moderating influence of sensing capability. This study collected samples from firms who hold patent of biotech in the United States Patent and Trademark Office (USPTO) or Taiwan Intellectual Property Office (TIPO). Of the 354 questionnaires sent to firms, 22 valid questionnaires were returned. The result of the study, the complementary assets and appropriability are significant positively affect patent commercialization, also the sensing capability moderate this positively influence.