DocumentCode
1820969
Title
Key factors of online bank brand choice intention —basing on mainland China online banks
Author
Liao, Junfeng ; Cheng, Rui ; Wang, Zhongqiang
Author_Institution
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
fYear
2010
fDate
7-10 Dec. 2010
Firstpage
852
Lastpage
856
Abstract
This study tries to use the theory of relationship marketing on the banking industry. Based on TAM and commitment -trust model, research and analysis the key factors of online bank brand choice intention. In addition, the study tries to find out the relationship between the user´s knowledge and choice when environment changes to online bank. Moreover, the study aims to explore and summarize various factors affecting online bank choice intention, which may be different with traditional bank.
Keywords
Internet; bank data processing; customer relationship management; social aspects of automation; banking industry; commitment trust model; mainland China online banks; online bank brand choice intention; relationship marketing; Analytical models; Biological system modeling; Computational modeling; Computers; Correlation; Internet; Mathematical model; Online Bank Image; Relationship marketing; TAM;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location
Macao
ISSN
2157-3611
Print_ISBN
978-1-4244-8501-7
Electronic_ISBN
2157-3611
Type
conf
DOI
10.1109/IEEM.2010.5674202
Filename
5674202
Link To Document