An analysis of infrastructure innovation in corporate collaboration

In a service economy, companies need to provide their customers with both goods and services that create value for customers and make sure of corporate success. A promising approach to creating customer value is innovation of infrastructure, i.e., make constructive changes to the business platform. One way to achieve infrastructure innovation is through collaboration with companies in different industries, which leads to improvements in the organizational knowledge creation process. However, there have been few studies on corporate collaboration in terms of infrastructure changes. There is a need to identify the mechanism of infrastructure change and its relationship with innovation. This study aims to create a model based on the analyzing of infrastructure innovation, which make continuous connection with users by providing fun and opportunity for satisfying self-determination. To achieve this goal, we conduct two case studies about successful corporate collaborations; Nike-Apple and Nissan-Renault Company. Our model will contribute to create business strategies for cultivating a new market.