Title :
The impact of technology on the buying behaviour in an online retail environment in India
Author :
Srinivasan, Rajagopalan ; Prasad, Vindhyalakshmi A. ; Shrisha, S.
Author_Institution :
Indian Inst. of Sci., Bangalore, India
fDate :
July 28 2013-Aug. 1 2013
Abstract :
Among the BRIC Nations, India has been the fastest growing online market adding over 18 million Internet users growing at an annual rate of 41%. India is also among the top 3 fastest growing markets worldwide in the last 12 months. A study [37] by The Associated Chamber of Commerce and Industry of India (ASSOCHAM) and ComScore has suggested online retail has grown 43% and has a 60% market penetration.
Keywords :
Internet; consumer behaviour; human factors; order processing; pricing; retail data processing; ASSOCHAM; Associated Chamber of Commerce and Industry of India; BRIC nations; ComScore; Indian online book industry; Internet users; basket size; buying behaviour; company image; empirical analysis; high-frequency buyers; low-frequency buyers; market share; online market; online retail environment; online retailer performance; order numbers; price reduction; price sensitivity; price wars; purchase frequency; technology impact; Companies; Correlation; Industries; Internet; Sensitivity; Technology management;
Conference_Titel :
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Conference_Location :
San Jose, CA
