Management of new media technology application in exhibitions of science and technology museums

Science and technology (S&T) museums are increasingly using new media technology in exhibits design and demonstration nowadays in China. Appropriate application of new media technology makes science communication more effective through improving the information distributing ability of exhibits, attracting visitors and intriguing visitors as well as enriching the ways of learning. However, in recent years, a trend of new media technology abuse in exhibitions of S&T museums led by the idea of “more new media technology superior science communication” has appeared ,which results in entertainment function exceeds education function, pollution of visiting environment and high cost. This paper discusses positive and negative effects of new media technology application in exhibitions of S&T museums, and explores the application management tactics, including some application principles and some valuation indicators.