Analysis of green product knowledge, green behavior and green consumers of Indonesian students (case study for universities in Surabaya)

Nowadays, environmental damages become hardly to be solved. It happened by many factors like lack of information about green products, human lifestyle that unaware or even don´t care about the environment, and there´ still paradigms that green product or green consumerism aligned with high cost. This study shows that students have sufficient knowledge related to green products. Green behavior of students is tends to improve by start from a simple things in their daily activities. In other hands, whenever decide to buy products; not all those students aware with green products in order to make them adopt green lifestyle. The students with high financial capability are more aware buy green products than others.