The challenges facing science communication in China under the current situation

Science communication is regarded as a life-long education for all its citizens, whose aim is to enhance scientific literacy, to promote people´s understanding of science, as well as to achieve the harmonious development among human-beings, society and nature. China has always been including science communication work into its national development of strategic significance. Based on the author´s research in this regard over a long period of time, the paper summarizes and analyzes science communication in China. Science communication in today´s China is facing new situation and tasks in the following context: (1) The social harmony and development in China calls for much stronger requirements in the field of science communication, (2) The national innovative development calls for much stronger requirements in this regard, (3) The new traits of the times such as the rapid development of new emerging media calls for much stronger requirements in this respect. Currently, a series of problems are still existing in the communication contents, communication channels, and supporting system in the field of science communication, this has severely restricted the continued improvement of science communication capabilities, as a result, we are not quite able to cope with the challenges in the new situation; worse still, people´s utilitarian demand in this regard has seriously impeded the development of science communication in China, and simultaneously prevented us from the effective construction of social culture to such a highly expected level. Therefore, from that sense, the thesis is to put forward 3 proposals: (1) to innovate or reshape science communication philosophy, (2) to fully seize the opportunities brought about by the media revolution, (3) to include science communication into national culture development strategy.