Title :
Acquaintance or partner? Predicting partnership in online and location-based social networks
Author :
Steurer, Michael ; Trattner, Christoph
Author_Institution :
Inst. for Inf. Syst. & Comput. Media, Graz Univ. of Technol., Graz, Austria
Abstract :
Existing approaches to predicting tie strength between users involve either online social networks or location-based social networks. To date, few studies combined these networks to investigate the intensity of social relations between users. In this paper we analyzed tie strength defined as partners and acquaintances in two domains: a location-based social network and an online social network (Second Life). We compared user pairs in terms of their partnership and found significant differences between partners and acquaintances. Following these observations, we evaluated the social proximity of users via supervised and unsupervised learning algorithms and established that homophilic features were most valuable for the prediction of partnership.
Keywords :
social aspects of automation; social networking (online); unsupervised learning; acquaintances; homophilic features; location-based social networks; online social networks; partnership prediction; social proximity; social relations; supervised learning algorithms; tie strength; unsupervised learning algorithms; Accuracy; Conferences; Facebook; Prediction algorithms; Second Life; Vectors; Location-Based Social Networks; Online Social Networks; Partner Prediction; Virtual Worlds;
Conference_Titel :
Advances in Social Networks Analysis and Mining (ASONAM), 2013 IEEE/ACM International Conference on
Conference_Location :
Niagara Falls, ON