Tourism destination crisis management study—Based on the crisis life-cycle

Any threat to the safety of tourists causes a decrease or total absence of activity, not only in a particular tourism enterprise, but also very often in destinations, neighboring regions or countries as well. As the same as the marketing product life-cycle, tourism crisis also has life-cycle and shows different characteristics in diferent stages. This paper defines and explaines tourism crisis life-cycle, analyzes its characteristics in every stage. It also put forward some suggestions for tourism destination to deal with crisis exactly on the basis of crisis lifecycle, such as the pre-warning management in prodromal stage, responsing and mitigating management in acute and chronic stage, recovering management in resolution stage.