A Framework of Co-creating Business Values for IT Services

The IT industry traditionally offers system services to user companies. The services which integrate software and hardware products are geared toward product-based business models. However, with the emergence of cloud computing, users´ in-house systems and applications are virtualized on the net, and are replaced with ones provided through outsourcing services. The alternative systems will be combinations of service functions of their companies´ and of outsourcers´. This will relieve user companies from their legacy systems, allowing them to concentrate on their competence and to develop new business models effectively. In order to meet this trend, IT vendors should focus not only on the values of platform development but also on those of creating business opportunities. They need to share users´ business goals and collaborate with them to enhance their business values. This paper proposes a framework and supporting tools to co-create business values between IT vendors and clients through the business lifecycle, showing the results from partly applying them to the early stages of development of e-learning services.