Title :
Ranking of product alternatives based on customer-designer preferences
Author :
Gangurde, S.R. ; Akarte, M.M.
Author_Institution :
Dept. of Production Eng., K.K.Wagh Inst. of Eng. Educ. & Res., Nasik, India
Abstract :
In this research paper the alternatives of vacuum cleaners are ranked using MADM methods such as Simple Additive Weighing (SAW) Method, Weighted Product Method (WPM), Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) Method, Modified TOPSIS, Grey Relational Analysis (GRA) and Preference Ranking Organization Method for Enrichment Evaluations (PROMETHEE). The results of various methods are then compared and a new quantitative approach has been suggested in case of tie. It is observed that the proposed quantitative approach provides better guidelines to the decision maker, than that provided by qualitative approach applied by earlier researchers.
Keywords :
customer satisfaction; decision making; domestic appliances; TOPSIS method; customer-designer preference; grey relational analysis; multiattribute decision making; preference ranking organization method; product alternative ranking; simple additive weighing method; technique for order preference method; vacuum cleaner alternative; weighted product method; Atmospheric measurements; Bismuth; Decision trees; Erbium; Particle measurements; Surface acoustic waves; Variable speed drives; Multi-attribute decision making (MADM) methods; analytical hierarchy process; quantitative approach; vacuum cleaner alternatives;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location :
Macao
Print_ISBN :
978-1-4244-8501-7
Electronic_ISBN :
2157-3611
DOI :
10.1109/IEEM.2010.5674425
