What affects the decision-making consumers consumption of luxury goods: An evidence case from China

This research aims to explore the laws governing the drives and motives of the luxury consumption motivation based on the luxury and conspicuous theories. Firstly, this research analysis and discuss four-dimensionality of conspicuous consumption of luxury goods of Chinese customers. Then, the authors evaluate the four factors of influence include luxury brands, patron status, fashions and experiences, and found that the brand and status symbol factors had higher influence rate. The conspicuous consumption of luxury four-dimensional structure within Chinese customers was verified in this paper.