A correlation analysis on service innovation and management for the international roaming inbound business

This paper analyzes the effects of the service innovation and customer relationship management on the international roaming inbound business performance. One dependent variable is the total revenues from roaming generated by its top 69 roaming partners. The independent variables are including the average revenue per user of roaming partners´ customers, the network specification level of roaming partners, the level of high speed downlink packet access of roaming partners´ network, the bilateral roaming services launched between the case mobile company and roaming partners, the extent of the discounted inter operator tariff between the case mobile company and roaming partners, and the number of inbound roaming customers. The empirical results can help the case mobile company establish concrete standards to measure the operating performance of roaming business in order to provide a beneficial direction for the future business. Besides, it contributes a long-term development of mobile inbound roaming business in the future.