DocumentCode
1829985
Title
Construction and application of cross-selling model of retail bank in China
Author
Lv, Wei ; Chen, Jie
Author_Institution
Shanghai Jiao Tong Univ., China
Volume
1
fYear
2005
fDate
13-15 June 2005
Firstpage
121
Abstract
As the opening of retail banks and severe competition among them in China, construction and management of cross-selling model based on data mining in retail banks have been placed increasing emphases on. What we have tried to expound in this paper is how to identify opportunities of cross selling with application of data mining in retail banks in the light of practical case.
Keywords
bank data processing; data mining; China; cross-selling model; data mining; retail bank; Application software; Companies; Data analysis; Data mining; Data warehouses; Information analysis; Marketing and sales; Marketing management; Navigation; Predictive models;
fLanguage
English
Publisher
ieee
Conference_Titel
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN
0-7803-8971-9
Type
conf
DOI
10.1109/ICSSSM.2005.1499447
Filename
1499447
Link To Document