Title :
International technology marketing
Author :
Sheppard, Harry R.
Author_Institution :
Sheppard International Inc., Hermitage, PA, USA
Abstract :
The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing
Keywords :
electronic equipment manufacture; marketing; distributors; international marketing methods; licensing; marketing; overseas agents; overseas areas; overseas manufacturing entities; technology-based products; trade imbalance; Chemical technology; Cost function; Explosions; Industrial training; International trade; Licenses; Machinery; Manufacturing; Solid state circuits; Storms;
Conference_Titel :
Electrical Electronics Insulation Conference, 1991. Boston '91 EEIC/ICWA Exposition., Proceedings of the 20th
Conference_Location :
Boston, MA
Print_ISBN :
0-7803-0018-1
DOI :
10.1109/EEIC.1991.162558
