Title :
International technology sales-a viable strategy to maximize the returns on business assets
Author :
Leung, Peter S K
Author_Institution :
Du Pont, Wilmington, DE, USA
Abstract :
A major objective of many US companies in the coming decade is to become more globally focused. While many are still only thinking about how best to export products from a US manufacturing base, a few have ventured to sell technology to maximize the return of their total assets. Technology sales, guidelines to use in deciding whether to sell certain technology, and how to effectively conduct a technology sale are discussed
Keywords :
management; marketing; US companies; business assets; globally focused; return; strategy; technology sale; total assets; Companies; Europe; Globalization; Guidelines; International collaboration; Investments; Licenses; Manufacturing industries; Marketing and sales; Technology transfer;
Conference_Titel :
Electrical Electronics Insulation Conference, 1991. Boston '91 EEIC/ICWA Exposition., Proceedings of the 20th
Conference_Location :
Boston, MA
Print_ISBN :
0-7803-0018-1
DOI :
10.1109/EEIC.1991.162560
