Title :
OR theory application research on choosing the advertising media of residential real estate projects
Author :
Jianliang, Lv ; Jiangying
Author_Institution :
Real Estate Dept., Changchun Inst. Technol., Changchun, China
Abstract :
This thesis is based on a real estate project to study and resolve to meet the requirements of the project choice of advertising media. First, the media are available for selection analysis to determine the choice of media types, followed by the establishment of operations research model for media selection, and finally solve the model using slover and concluded, thus effectively solving the kind of practical problems.
Keywords :
advertising; construction industry; linear programming; project management; property market; OR theory application research; advertising media; linear programming; media selection; operations research; project choice; residential real estate project; Advertising; Analytical models; Companies; Linear programming; Media; Operations research; TV; linear programming; media; real estate; selection;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5914451
