A performance management on automobile dealers with applying data envelopment analysis

This paper analyzes the operating performances of the twenty retailers of two Taiwanese automobile dealers based on the data envelopment analysis combined with the practical experience of the automotive industry. The paper selects important input and output variables to evaluate overall technical efficiency, pure technical efficiency, and scale efficiency for detecting the causes of inefficiency and proposes the improvement comments on project management. The results indicate that there are five retailers presenting relative efficiency at overall technical efficiency during the sample period. The paper looks forward to constructing a complete business operating performance model for enhancing the performances of retailers. The findings can provide useful suggestions for the managers of project management to focus on how to find out and develop the maximum effectiveness by allocating useful human resources fitly for enhancing the operating efficiency on performance management.