DocumentCode :
1831780
Title :
Study of the users´ interests based on the internet browsing history
Author :
Yi, Cao ; Ning, Zhang
Author_Institution :
Bus. Sch., Univ. of Shanghai for Sci. & Technol., Shanghai, China
Volume :
5
fYear :
2011
fDate :
13-15 May 2011
Firstpage :
234
Lastpage :
238
Abstract :
This paper analyses the users´ group interests by mining the internet browsing history. To count the visiting information of the interests´ categories, visiting time and the number of users, get to the regularity of conclusion. Then, it has put forward an improved HAC (hierarchical agglomerative clustering) and k-means algorithm to cluster the users by their interests, to mine the users´ access mode. Finally, it has proved the stability of users´ dominant interests. That means the users´ most important interests are stable as the time increases.
Keywords :
Internet; data mining; pattern clustering; HAC; Internet browsing history; hierarchical agglomerative clustering; k-means algorithm; user group interest; Algorithm design and analysis; Classification algorithms; Clustering algorithms; Data mining; History; Internet; Stability analysis; data mining; dominant interests; group interests; hierarchical cluster; k-means;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
Type :
conf
DOI :
10.1109/ICBMEI.2011.5914466
Filename :
5914466
Link To Document :
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