Title :
Mathematical model of theory on the diffusion of ideas in TV media area
Author :
Guanglei, Sun ; Xiaofeng, Ju
Author_Institution :
Manage. Sch., Harbin Inst. of Technol., Harbin, China
Abstract :
Based on the actual situation, the mathematical model of the diffusion of ideas in TV media area is founded, and the effective factor such as media drumbeating, public praise, culture background, drumbeating fund, and media competition are described. The demonstration according to the statistical data shows that this model can image the bascal trend of the phenomenon of the diffusion of ideas in TV media, and has important theoretical and practical price.
Keywords :
innovation management; mathematical analysis; technological forecasting; television; TV media area; culture background; diffusion of ideas; drumbeating fund; mathematical model; media competition; media drumbeating; public praise; Cultural differences; Data models; Industries; Mathematical model; Media; TV; Technological innovation; Diffusion of ideas; Market share; TV media;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5914480
