Title :
A research on cross-cultural e-marketing in China
Author :
Zhou, Dongsheng ; Xue, Qiang ; Shi, Jianren ; Li, Ning
Author_Institution :
College of Econ. & Manage., Dalian Maritime Univ., China
Abstract :
The concepts of the cultural difference, cross-cultural marketing, and cross-cultural e-marketing are discussed. The relationship between cross-cultural marketing and cross-national marketing and the relationship between cross-cultural marketing and cultural marketing are also discussed. On this basis, the problems of applying the cross-cultural e-marketing in China are pointed out and the countermeasures against these problems are put forward.
Keywords :
Internet; electronic commerce; marketing; social aspects of automation; cross-cultural e-marketing; cross-national marketing; cultural difference; Cultural differences; Educational institutions; Grounding; Marketing management; Standardization;
Conference_Titel :
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN :
0-7803-8971-9
DOI :
10.1109/ICSSSM.2005.1499578
