DocumentCode
1832750
Title
A research on cross-cultural e-marketing in China
Author
Zhou, Dongsheng ; Xue, Qiang ; Shi, Jianren ; Li, Ning
Author_Institution
College of Econ. & Manage., Dalian Maritime Univ., China
Volume
1
fYear
2005
fDate
13-15 June 2005
Firstpage
756
Abstract
The concepts of the cultural difference, cross-cultural marketing, and cross-cultural e-marketing are discussed. The relationship between cross-cultural marketing and cross-national marketing and the relationship between cross-cultural marketing and cultural marketing are also discussed. On this basis, the problems of applying the cross-cultural e-marketing in China are pointed out and the countermeasures against these problems are put forward.
Keywords
Internet; electronic commerce; marketing; social aspects of automation; cross-cultural e-marketing; cross-national marketing; cultural difference; Cultural differences; Educational institutions; Grounding; Marketing management; Standardization;
fLanguage
English
Publisher
ieee
Conference_Titel
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN
0-7803-8971-9
Type
conf
DOI
10.1109/ICSSSM.2005.1499578
Filename
1499578
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