DocumentCode
1837127
Title
Search Engine Marketing Technology Data Validation Evidence from BAIDU
Author
Lv Peng ; Sun Xue Zhu ; Shang Zhong Yang
Author_Institution
Int. Sch., Beijing Univ. of Posts & Telecommun. (BUPT), Beijing, China
Volume
2
fYear
2013
fDate
26-27 Aug. 2013
Firstpage
478
Lastpage
481
Abstract
With the development of search engine marketing, more and more search engine focus on the precise advertising. In order to make it sense, this paper did a series of experiments using Baidu as example. After analysis the five main procedure of the experiment, we get a mature search engine market system. Using these experiment data, this paper innovative imaging the future network direction and point out what condition search engine marketing and technology would be.
Keywords
advertising data processing; search engines; BAIDU; data validation; precise advertising; search engine marketing technology; Advertising; Educational institutions; Facebook; Indexes; Internet; Mobile communication; Search engines; adwords; click filter; mobile terminal; price auction; search engine marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Human-Machine Systems and Cybernetics (IHMSC), 2013 5th International Conference on
Conference_Location
Hangzhou
Print_ISBN
978-0-7695-5011-4
Type
conf
DOI
10.1109/IHMSC.2013.261
Filename
6642789
Link To Document