• DocumentCode
    1837127
  • Title

    Search Engine Marketing Technology Data Validation Evidence from BAIDU

  • Author

    Lv Peng ; Sun Xue Zhu ; Shang Zhong Yang

  • Author_Institution
    Int. Sch., Beijing Univ. of Posts & Telecommun. (BUPT), Beijing, China
  • Volume
    2
  • fYear
    2013
  • fDate
    26-27 Aug. 2013
  • Firstpage
    478
  • Lastpage
    481
  • Abstract
    With the development of search engine marketing, more and more search engine focus on the precise advertising. In order to make it sense, this paper did a series of experiments using Baidu as example. After analysis the five main procedure of the experiment, we get a mature search engine market system. Using these experiment data, this paper innovative imaging the future network direction and point out what condition search engine marketing and technology would be.
  • Keywords
    advertising data processing; search engines; BAIDU; data validation; precise advertising; search engine marketing technology; Advertising; Educational institutions; Facebook; Indexes; Internet; Mobile communication; Search engines; adwords; click filter; mobile terminal; price auction; search engine marketing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Human-Machine Systems and Cybernetics (IHMSC), 2013 5th International Conference on
  • Conference_Location
    Hangzhou
  • Print_ISBN
    978-0-7695-5011-4
  • Type

    conf

  • DOI
    10.1109/IHMSC.2013.261
  • Filename
    6642789