Title :
Search Engine Marketing Technology Data Validation Evidence from BAIDU
Author :
Lv Peng ; Sun Xue Zhu ; Shang Zhong Yang
Author_Institution :
Int. Sch., Beijing Univ. of Posts & Telecommun. (BUPT), Beijing, China
Abstract :
With the development of search engine marketing, more and more search engine focus on the precise advertising. In order to make it sense, this paper did a series of experiments using Baidu as example. After analysis the five main procedure of the experiment, we get a mature search engine market system. Using these experiment data, this paper innovative imaging the future network direction and point out what condition search engine marketing and technology would be.
Keywords :
advertising data processing; search engines; BAIDU; data validation; precise advertising; search engine marketing technology; Advertising; Educational institutions; Facebook; Indexes; Internet; Mobile communication; Search engines; adwords; click filter; mobile terminal; price auction; search engine marketing;
Conference_Titel :
Intelligent Human-Machine Systems and Cybernetics (IHMSC), 2013 5th International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-0-7695-5011-4
DOI :
10.1109/IHMSC.2013.261