Title : 
Relating Reputation and Money in On-line Markets
         
        
            Author : 
Swaminathan, Ashwin ; Cattelan, Renan G. ; Mathew, Cherian V. ; Wexler, Ydo ; Kirovski, Darko
         
        
        
        
        
        
        
            Abstract : 
Reputation in on-line economic systems is typically quantified using counters that specify positive and negative feedback from past transactions and/or some form of transaction network analysis that aims to quantify the likelihood that a network user will commit a fraudulent transaction. These approaches can be deceiving to honest users from numerous perspectives. We take a radically different approach with a goal to guarantee to a buyer that a seller cannot disappear from the system with profit following a set of transactions that total a certain monetary limit. Even in the case of stolen identity, an adversary cannot produce illegal profit unless a buyer decides to pay over the suggested sales limit.
         
        
            Keywords : 
Costs; Economic forecasting; Insurance; Intelligent agent; Intelligent networks; Investments; Marketing and sales; Power generation economics; Pricing; USA Councils; economics of reputation; reputation systems;
         
        
        
        
            Conference_Titel : 
Web Intelligence and Intelligent Agent Technologies, 2009. WI-IAT '09. IEEE/WIC/ACM International Joint Conferences on
         
        
            Conference_Location : 
Milan, Italy
         
        
            Print_ISBN : 
978-0-7695-3801-3
         
        
            Electronic_ISBN : 
978-1-4244-5331-3
         
        
        
            DOI : 
10.1109/WI-IAT.2009.107