DocumentCode
1840445
Title
The effect of fear appeal on risky driving attitude and intention change: An experimental study
Author
Yaoshan, Xu ; Wei, Diao ; Yongjuan, Li
Author_Institution
Inst. of Psychol., Grad. Univ. of Chinese Acad. of Sci., Beijing, China
Volume
1
fYear
2011
fDate
13-15 May 2011
Firstpage
255
Lastpage
258
Abstract
Risky driving is a worldwide issue. The purpose of current study was to explore the effect of fear appeal on the change of attitude and behavior intention to risky driving, such as speeding and failure to wear a seatbelt. A one-factor experiment with three treatments was designed to test the fear appeal´s effect. Results showed that the accident (fear appeal) videos can help to change drivers´ attitude to speeding and intention to wear seatbelt, respectively. Practical implications of the study were discussed.
Keywords
belts; road safety; safety devices; behavior intention; fear appeal; risky driving; seatbelt; Accidents; Advertising; Driver circuits; Education; Road safety; Videos; Extended Parallel Process Model; risky driving behavior; seatbelt wearing; speeding;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5916920
Filename
5916920
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