Title :
Notice of Retraction
Find the constraint conditions of brand system
Author :
Sun Hong ; Wang Feng
Author_Institution :
Sch. of Econ. & Manage., BeiHang Univ., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper sets up an identify pattern to find the constraint conditions of brand system. With the help of this pattern, a quantitative relationship between intangible brand image and tangible brand purchase behavior is built up. This paper shows that the different brand image indices are not equally important to a brand system. Some are indispensible for brand survival, which are the necessary conditions of brand system; some are critical to brand development, which are the sufficient conditions of brand system. By figuring out the different restraint conditions of brand system, brand managers can therefore utilize their marketing resources more effectively.
Keywords :
marketing; purchasing; brand survival; brand system; constraint conditions; intangible brand image; marketing resources; necessary conditions; sufficient conditions; tangible brand purchase behavior; Cities and towns; Clothing; Europe; Indexes; Markov processes; Sufficient conditions; brand image; brand purchase; necessary condition; sufficient condition;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5916942
