DocumentCode
1841689
Title
Study on Invulnerability of Enterprise Marketing Networks
Author
Xiao-Hong Qin ; Wei Ge
Author_Institution
Dept. of Econ. & Manage., Xijing Univ., Xi´an, China
fYear
2013
fDate
21-23 June 2013
Firstpage
355
Lastpage
358
Abstract
In order to improve the management level of enterprise marketing network, enterprise marketing network is abstracted as complex network based on the complex network theory. The paper has given survivability definition of the enterprise marketing network, and has put forward survivability evaluation method an enterprise marketing network. The conclusion has important theoretical implications for management of enterprise marketing networks.
Keywords
marketing; network theory (graphs); complex network theory; enterprise marketing network management level; enterprise marketing networks invulnerability; survivability definition; survivability evaluation method; Complex networks; Economics; Educational institutions; Robustness; Routing; Uncertainty; Complex network; Enterprise marketing networks; Invulnerability; Robustness;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational and Information Sciences (ICCIS), 2013 Fifth International Conference on
Conference_Location
Shiyang
Type
conf
DOI
10.1109/ICCIS.2013.101
Filename
6643016
Link To Document