The Decision Analysis Evaluation of Project Investment Based on BSC-AHP Model

For investors, it is critical to select the lowest risk one from numerous investment projects to invest for creating the largest profit. How to choose the best investment project is a challenge for decision makers. This paper firstly uses BSC to select some better ones from candidate investment projects, eliminated comprehensive measuring and testing poorly enterprise. Then the investment risk comprehensive evaluation for the rest projects is made by using AHP, which is used to select the lowest risk project. For decision makers in the project investment, this can provide a theoretic basis for decision-making. Compared to other investment decision methods, AHP-BSC model can more quickly provide more accurate decision-making for decision makers.