Title :
An Empirical Research on the Impact of Consumers´ Online Web Experiences upon Their Online Purchase Intention
Author :
Ming Lei ; Lingling Chen ; Jie Chen
Author_Institution :
South China Univ. of Technol., Guangzhou, China
Abstract :
This paper discussed the impact of mood and perceived risk on purchase intention on the basis of the S-O-R model. The following conclusions were made: Consumers´ online web experience has a significant positive impact on mood and perceived risk; one step further, mood and perceived risk has a significant positive impact on purchase intention. And we proposed the strategy to increase the purchase.
Keywords :
Internet; purchasing; retail data processing; risk management; S-O-R model; consumer online Web experiences; mood impact; online purchase intention; perceived risk; stimulus-organism-response model; Atmospheric modeling; Mathematical model; Mood; Reliability; Visualization; Web pages; Consumers´ Online Web experience; Emotion; Perceived risk; Purchase Intention; SOR model;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2013 Fifth International Conference on
Conference_Location :
Shiyang
DOI :
10.1109/ICCIS.2013.136
