Empirical research on perceived quality facets of energy-saving and new energy vehicles

In face of the overcapacity crisis, Energy-saving and new energy vehicles have undoubtedly become the hot topics in the vehicle industry. In this paper we did some empirical research regards the understanding, acceptance and purchasing behavior of individual consumers in China. The product perceived quality of Energy-saving and new energy vehicles includes three factors: intrinsic quality, External quality and After-sale service quality. With these surveys, we are hoping to help enterprises understand the incentives of customer behavior and to promote our understanding for the purchase of Energy-saving and new energy vehicles.