DocumentCode
1846610
Title
Notice of Retraction
Perceived international risk and adaptive marketing tactics — On the contingent perspective of global marketing theory
Author
Hui Xu ; Wei Li ; Yiqian Wan
Author_Institution
Bus. Sch., Nankai Univ., Tianjin, China
Volume
2
fYear
2011
fDate
13-15 May 2011
Firstpage
82
Lastpage
85
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This research measures the perceived international risk and their inclination to corresponding marketing countermeasures, and summarizes ten kinds of international risks correlated with marketing tactics and then it utilizes cluster analysis to explore the inclination to different marketing tactics when administrative staff confront different perceived risks.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This research measures the perceived international risk and their inclination to corresponding marketing countermeasures, and summarizes ten kinds of international risks correlated with marketing tactics and then it utilizes cluster analysis to explore the inclination to different marketing tactics when administrative staff confront different perceived risks.
Keywords
marketing; pattern clustering; risk management; adaptive marketing tactics; cluster analysis; contingent perspective; global marketing theory; perceived international risk; Economics; Educational institutions; Globalization; Psychology; Risk management; Uncertainty; adaptive; marketing tactics; perceived international risk;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5917848
Filename
5917848
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