Keynote: Evolvement Forecasts and China´s Development Strategies of E-Commerce Marketplaces by Yueting Chai

Summary form only given. E-commerce is booming and becoming the most popular and brilliant star among the modern service business sectors. This speech will provide a comprehensive survey of the past 20 years of ecommerce development and successes in China. The critical problems will be discussed. Taking into consideration of the problems and international experiences, the speaker will propose several new ecommerce-related definitions of concepts and features based on its evolvement histories and tendencies. The technical and business evolvement will be forecasted based on China´s society and culture context. The development strategies and the roles that governments should play in ecommerce marketplaces will be proposed.