Title :
Research on the agreement and innovation of E-business and born global
Author_Institution :
Jilin Inst. of Chem. Technol., Coll. of Econ. & Manage., Jilin, China
Abstract :
Born global is the new mode differed from traditional one, and its typical feature is to realize international business at the beginning period of enterprises´ establishment. E-business as the new marketing channel of enterprises gets the wide concern in recent years. This paper explores the deep agreement of E-business and born global in all aspects by the analysis of their implications and features, and then conducts the study of E-Business innovations in born global.
Keywords :
electronic commerce; marketing data processing; born global; e-business; enterprise establishment; international business; marketing channel; Biological system modeling; Business; Consumer electronics; Internet; Maintenance engineering; Marketing and sales; Technological innovation; E-business; agreement; born global; innovation;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5917973
