Title :
An Evolutionary Model of a Textured State Space Environment for Monitoring of Mobile-Only Customer-centric Social Networks
Author :
Tsukanova, Olga ; Kun Hou ; Semenova, Anastasia ; Maltseva, Svetlana
Author_Institution :
Fac. of Bus. Inf., Nat. Res. Univ., Moscow, Russia
Abstract :
A strategy of "customer-centricity" as well as topical models of customer-centric companies is described. Propositions of effective social network (SN) technology application for various business aspects in such companies are suggested. Recommendations for theoretical description, analysis, modeling of customer-centric SN and also for their monitoring with the aim of qualitative development are given. A case study of the We Chat mobile application is presented.
Keywords :
customer services; evolutionary computation; mobile computing; social networking (online); state-space methods; WeChat mobile application; customer-centric SN modeling; customer-centric companies; customer-centricity; evolutionary model; mobile-only customer-centric social network monitoring; social network technology application; textured state space environment; Companies; Data models; Mobile communication; Monitoring; Social network services; Tin; customer centricity; evolutionary modeling; mobile-only social network; textured environment;
Conference_Titel :
e-Business Engineering (ICEBE), 2014 IEEE 11th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-6562-5
DOI :
10.1109/ICEBE.2014.60
