Research on Optimized Design of Kansei Engineering-Based Web Interface

In recent years, with the concept of "user experience" gradually attracted widespread attention in the website design, how to obtain user needs to enhance the user experience has become research focus. In traditional web interface design, designers focus on the operation ease of user, and the perception of the user can not be judged. Kansei engineering is a theory based on the user emotional needs and cognitive, it abandons the long-standing traditional view that web interface design is designer-centric, sets up a user-centric design philosophy through consideration of user\´s psychological feeling of web interface, to design the web pages that truly meet users\´ needs.