Title :
Dynamic Cluster-based Service Bundling: A Value-oriented Framework
Author :
Razo-Zapata, Iván S. ; Gordijn, Jaap ; De Leenheer, Pieter ; Akkermans, Hans
Author_Institution :
VU Univ. Amsterdam, Amsterdam, Netherlands
Abstract :
In this paper we present a framework for dynamic service bundling, which focuses on the exchange of valuable outcomes between customers and service suppliers. The approach is based on three components: A customer, a broker and a pool of suppliers. The broker is in charge of matching the customer and supplier perspectives and performing a cluster-based bundling process. The applicability of our approach is proven by means of a case study in the educational service industry.
Keywords :
customer relationship management; educational technology; customers; dynamic cluster-based service bundling; educational service industry; service suppliers; valuable outcomes; value-oriented framework; Algorithm design and analysis; Business; Clustering algorithms; Heuristic algorithms; Industries; Ontologies; Web services; clustering; dynamic framework; service bundling; value orientation;
Conference_Titel :
Commerce and Enterprise Computing (CEC), 2011 IEEE 13th Conference on
Conference_Location :
Luxembourg
Print_ISBN :
978-1-4577-1542-6
Electronic_ISBN :
978-0-7695-4535-6
DOI :
10.1109/CEC.2011.20
