Title :
Engineer your marketing plan for sales success
Author_Institution :
Marketshare Inc., Wayland, MA, USA
Abstract :
In this discussion on marketing plan engineering the following points are considered: sales success is a numbers game; match what you are selling to what customers are buying; product lifecycles and buyer behavior models are useful; build sales momentum with sales and marketing leverage; and marketing plan implementation issues
Keywords :
commerce; marketing; sales management; buyer behavior models; marketing plan; numbers game; product lifecycles; sales success; Marketing and sales; Reactive power;
Conference_Titel :
Electro/95 International. Professional Program Proceedings.
Conference_Location :
Boston, MA
Print_ISBN :
0-7803-2633-4
DOI :
10.1109/ELECTR.1995.471048
