Title :
Comparative analysis of Google and Bing SEO on leading Croatian news portals
Author :
Britvic, Ivan ; Duric, Jurica ; Buzic, Dalibor
Author_Institution :
Visoka Skola za Informacijske Tehnologije, Zagreb, Croatia
Abstract :
Search engine optimization is a important task in professional web site design. Google dominates the search engine market but there are others, namely Bing, Yahoo, etc. How well are web sites optimized for other search engines and is it worth a trouble? What are the main differences between search engine algorithms? This research paper tend to answer these questions by comparing Google and Bing. Research includes example study of Croatian news portals, analyzing their SEO parameters and results they get on a Google and its primary contender, Microsoft Bing.
Keywords :
Internet; Web sites; portals; search engines; Bing SEO; Google; Microsoft Bing; comparative analysis; leading Croatian news portals; primary contender; professional Web site design; search engine algorithms; search engine optimization; Facebook; Google; Optimization; Portals; Search engines; Twitter; Web pages;
Conference_Titel :
Information and Communication Technology, Electronics and Microelectronics (MIPRO), 2014 37th International Convention on
Conference_Location :
Opatija
Print_ISBN :
978-953-233-081-6
DOI :
10.1109/MIPRO.2014.6859614
