Title :
Business Model Renewal: How SMS Modules Can Deliver and Capture Value in a Creative Enterprise Design -- An Embedded Case Study Approach
Author :
Roldsgaard, Kasper Vilstrup ; Bajrovic, Sead
Author_Institution :
Dept. of Oper. Manage., Copenhagen Bus. Sch., Copenhagen, Denmark
Abstract :
SMS modules have been under-appreciated in the research on mobile business. This paper accounts for this gap by providing an overview of how SMS modules can deliver and capture value in a creative enterprise design. Five meta-trends explain why SMS modules have become prevalent, while eight mini-cases enlighten how they contribute to value creation.
Keywords :
electronic commerce; electronic messaging; mobile computing; SMS modules; business model renewal; creative enterprise design; mobile business; Analytical models; Business; Data models; Industries; Libraries; Mobile communication; Mobile handsets; Business Model Renewal; Creative Enterprise Design; SMS Modules; Value Creation;
Conference_Titel :
Mobile Business (ICMB), 2011 Tenth International Conference on
Conference_Location :
Como
Print_ISBN :
978-1-4577-0497-0
Electronic_ISBN :
978-0-7695-4434-2
DOI :
10.1109/ICMB.2011.40
