• DocumentCode
    1854714
  • Title

    An Exploratory Research for Mobile Services Penetration in Greece

  • Author

    Zarmpou, Theodora ; Vlachopoulou, Maro ; Patsioura, Fotini

  • Author_Institution
    Dept. of Appl. Inf., Univ. of Macedonia, Thessaloniki, Greece
  • fYear
    2011
  • fDate
    20-21 June 2011
  • Firstpage
    136
  • Lastpage
    143
  • Abstract
    This paper refers to a survey conducted to picture the current situation of the mobile services market in Greece. Data are collected by means of a questionnaire, while descriptive statistics, ANOVAs and t-tests are used for their analysis. The results so far show that individuals give emphasis to communication services, and there is a lot of room for improvement in functionalities, charging, and applications content.
  • Keywords
    mobile computing; social aspects of automation; statistical analysis; ANOVA; Greece; descriptive statistics; exploratory research; mobile services penetration; Advertising; Analysis of variance; Business; Educational institutions; Mobile communication; Mobile handsets; mobile adoption; mobile device; mobile services; motivating factors; preventative factors;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Mobile Business (ICMB), 2011 Tenth International Conference on
  • Conference_Location
    Como
  • Print_ISBN
    978-1-4577-0497-0
  • Electronic_ISBN
    978-0-7695-4434-2
  • Type

    conf

  • DOI
    10.1109/ICMB.2011.15
  • Filename
    6047063
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1854714