Title :
An Exploratory Research for Mobile Services Penetration in Greece
Author :
Zarmpou, Theodora ; Vlachopoulou, Maro ; Patsioura, Fotini
Author_Institution :
Dept. of Appl. Inf., Univ. of Macedonia, Thessaloniki, Greece
Abstract :
This paper refers to a survey conducted to picture the current situation of the mobile services market in Greece. Data are collected by means of a questionnaire, while descriptive statistics, ANOVAs and t-tests are used for their analysis. The results so far show that individuals give emphasis to communication services, and there is a lot of room for improvement in functionalities, charging, and applications content.
Keywords :
mobile computing; social aspects of automation; statistical analysis; ANOVA; Greece; descriptive statistics; exploratory research; mobile services penetration; Advertising; Analysis of variance; Business; Educational institutions; Mobile communication; Mobile handsets; mobile adoption; mobile device; mobile services; motivating factors; preventative factors;
Conference_Titel :
Mobile Business (ICMB), 2011 Tenth International Conference on
Conference_Location :
Como
Print_ISBN :
978-1-4577-0497-0
Electronic_ISBN :
978-0-7695-4434-2
DOI :
10.1109/ICMB.2011.15
