Notice of RetractionA study of customer behavior base on the psychological contract violation for example with tourism

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper replaces the marketing service enterprise scenario of psychological contract violation and customer relations for the relationship between organizational psychological contract violation and the employee relationship, and investigates 236 customers who had a travel experience in order to apply on the quantitative research and test the structural equation. The results suggest that: (1) the psychological contract between service enterprise and their customers are consist of transactional psychological contract, relational psychological contract. (2)In service enterprise, transactional psychological contract violation is positively related to customer´s exit and complaint, decreasing customer´s silence and loyalty; Relational psychological contract cause customers decreasing loyalty, complaint and increasing silence, no significant influence to customer´s exit. (3) Customers pay more attention to transactional psychological contract than relational psychological contract. Service enterprise psychological contract violation on these aspects will cause customers increasing destructive behavior and decreasing constructive behavior.