Title :
Exploring Culture Factors Affecting the Adoption of Mobile Payment
Author :
Zhang, Aihua ; Yue, Xing ; Kong, Ying
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
The mobile payment represents an extremely interesting paradox in the world of mobile telecommunications, still not showing success in China. It is showed that there is a certain link between the national culture and the use of mobile payment. But mobile payment studies related to national culture are limited. Our research specifically focuses on the effects of the national cultural on the acceptance of mobile payment. The study employs the Technology Acceptance Model (TAM) to explore factors affecting consumers´ intentions. And for exploring the impact of culture on mobile payment acceptance, we adopt Hofstede´s cultural dimensions as moderators to extend the TAM model. The scale questionnaire is designed for the improved model.
Keywords :
cultural aspects; financial management; mobile communication; mobile computing; China; TAM; culture factors; mobile payment; mobile telecommunications; technology acceptance model; Bismuth; Cultural differences; Electronic commerce; Information systems; Mobile communication; Tin; Uncertainty; Hofstede; Technology Acceptance Model (TAM); culture; mobile payment; moderator;
Conference_Titel :
Mobile Business (ICMB), 2011 Tenth International Conference on
Conference_Location :
Como
Print_ISBN :
978-1-4577-0497-0
Electronic_ISBN :
978-0-7695-4434-2
DOI :
10.1109/ICMB.2011.32
