Technological upgrading path for latecomer firms in global value chain: The case of YOUNGOR from China

Author

Peng, Xinmin ; Li, Na ; Zheng, Changjuan ; Wu, Lijuan ; Huang, Ruiqing

Author_Institution

Dept. of Public Affairs Adm., Zhejiang Wanli Univ., Ningbo, China

fYear

2010

fDate

7-10 Dec. 2010

Firstpage

1885

Lastpage

1889

Abstract

The paper selected YOUNGOR Group as representation of latecomers in developing country to explore the technological upgrading path. By using case study methodology, the paper analyzed the relationships between technological innovation and enterprise upgrading among global apparel value chains which YOUNGOR embedded in,. The paper summed up YOUNGOR´s technological upgrading path which is from OEM to ODM to OBM. At the same time, fostering technological innovation capability and improving the lag link of the value chain, take vertical integration and brand marketing strategies simultaneously are the key elements to implement the upgrading path successfully.

Keywords

clothing industry; marketing; supply chain management; China; OBM; ODM; OEM; YOUNGOR; brand marketing strategy; global apparel value chain; latecomer firm; technological innovation; technological upgrading path; vertical integration; Technological innovation; Tiles; Global Value Chain; Latecomer firms; OBM; ODM; OEM; Upgrading;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on

Conference_Location

Macao

ISSN

2157-3611

Print_ISBN

978-1-4244-8501-7

Electronic_ISBN

2157-3611

Type

conf

DOI

10.1109/IEEM.2010.5675618

Filename

5675618