Title :
Data mining application in designing popular and optimal travel packages
Author :
Al-Salim, Bashar
Author_Institution :
Dept. of Ind. & Manage. Syst. Eng., Nebraska-Lincoln Univ., Lincoln, NE
Abstract :
We developed a strategy to design a travel package with the most popular and appropriate elements for the traveler; at the same time, this strategy minimizes the operation and processing costs of the travel agency. Association rules as a data mining technique is implemented to develop this model. We rely on the available massive travel agency database to make essential decisions related to the optimality of designing the travel package. A heuristic algorithm is an approach used to solve the final model. An illustrative numerical example based on a made-up data set is also provided
Keywords :
data mining; travel industry; association rule; data mining application; heuristic algorithm; travel agency database; travel packages; Association rules; Cost function; Data engineering; Data mining; Databases; Design engineering; Engineering management; Mining industry; Packaging; Pricing;
Conference_Titel :
Electro Information Technology, 2005 IEEE International Conference on
Conference_Location :
Lincoln, NE
Print_ISBN :
0-7803-9232-9
DOI :
10.1109/EIT.2005.1627017
